Finding a job is incredibly competitive so it’s a good idea to utilise as many channels as possible to build up your professional profile, on and offline. See yourself as a brand which you need to market and advertise in order to stand out from the competition, raising brand awareness and convincing employers to hire you. Your online profile is part of this marketing and here are the ways in which you could be using Twitter and LinkedIn to build your professional brand.


Use professional pictures
Have a professional profile picture and cover photo. It’s good to be able to put a face to a name, just make sure the pictures are appropriate, showing you in a professional light.

Include relevant information
In the description be sure to include information on your location, what you do and something to reflect your personality.

Include your LinkedIn URL
LinkedIn is like your online CV so make sure it is easy for potential employers to find out more about you and your experiences.

Start following companies and employers you’d be interested in working for, follow influencers in your industry who post interesting and thought-provoking content and help you keep up to date with your industry news.

Interact with the content from influencers and thought-leaders by joining the discussion and contributing thoughtful insights to get your name noticed. By retweeting, commenting and favouriting tweets, the owners may begin to notice you, follow you and may even return the favour of retweeting, commenting and favouriting your tweets.

Once you’ve started to build up your own following, start posting your own content that will be of interest to people in your industry, spark debate and show your followers why you are worth following. Make sure to tag other people and companies in your tweets to engage a wider audience. This will also impress potential employers.


Use professional pictures
LinkedIn is like your online CV so use a profile picture that reflects you in a professional light.

Build up your profile with your past jobs, work experience, volunteering, and academic achievements. Make sure to write a time line of your education and/or university that you have attended in the past as this will show employers what you have studied and where your interests lie. Keep descriptions concise, highlighting your achievements and the skills you’ve gained. Try and include words that are used regularly in the job adverts you’re interested in, making it easier for employers to find you; for example, if there are specific skills which you have that are consistently required across the jobs you’re applying to, make sure you use the same wording. LinkedIn has a function where you can list your skills and it allows colleagues to endorse you, so make sure to include skills you know you demonstrated in your past job(s). And make sure to triple check grammar and spelling.

LinkedIn allows you to attach your professional CV to your profile. Whilst you are looking for a role it may be a good idea to attach an up to date CV if you wish. This will allow you to write more content and expand on points that you have summarised in your LinkedIn profile.

Connect to past colleagues and friends, get in touch and let them know you’re seeking a new role. They may be able to refer you to others on their network, enabling you to build your connections and expand your network. They may also begin to endorse your skills, helping build your credibility as a professional in your field.

Follow companies and interact with posts and shares from them as well as your connections. LinkedIn has a function that allows you to keep up to date with specific topics and industries that interest you, so share and comment on these posts to join the conversation, making others aware of you.

Share and post your own content that is relevant to your industry and will interest those in your network. This will encourage them to share and comment on your posts, helping you become seen as a thought leader and grow your network.

Social media is an important tool to help you get a job and build your professional network, but don’t neglect the traditional job-hunting routes, including making sure your CV and covering letter are up to scratch.