Learn the lingo - business jargon explained: B-D

Once you have settled into your role within an organisation, you will start to notice certain buzzwords that are used time and time again: soon you will be 'reaching out' instead of contacting and 'thinking outside the box' rather than simply coming up with new ideas. We have collated some of the best (or worst) buzzwords that we will be publishing weekly in a handy A-Z guide.

Bring to the table

If you have great ideas, 'bringing to the table' is you contributing them to the team. Your skills and your experience are elements that you bring with you from your previous role to your new position so if you have just accepted a new job in HR, you may have knowledge in employment practice that you can 'bring to the table.' 

Example: 'I'd like you all to welcome Sasha, she has extensive marketing experience and will no doubt bring that experience to the table in her new role' 

Brand identity 

The brand is a huge aspect of an organisation and it essentially refers to the story or overarching message you are communicating to your audience. Lots of particular elements can add to your brand – your colour scheme, design, and writing style all contribute to how your organisation comes across. 

Example: 'I like that poster, the colours are very on-brand' 

Circle back 

Almost used as a replacement for 'catch up with you later', 'circle back' refers to your current conversation with someone and how it will continue at a later point.  

Example: 'I can't talk now as I have a meeting but I will circle back with you later' 


Coopetition is slightly contradictory in that it refers to working with your competition for mutual benefit I.e cooperative competition. For example, some small and medium-sized enterprises may consider cooperating with their competition because both parties, as a result, will be fiercer competitors to larger corporations. 

Example: 'Let's review our coopetition strategy to find new ways of working with our competitors'

Digital native 

Millennials (people who became adults in the 21st century) are often described as digital natives because they have grown up in a 'digital world' and using digital devices such as smartphones, computers etc feels entirely natural. The opposite of digital native would be a digital immigrant – someone who has had to adapt to digital trends. 


If something is 'dynamic' then it is ever changing or evolving - understandably, it was one of the Top 10 overused buzzwords in LinkedIn profiles in 2010, as so many hopeful jobseekers painted themselves as multifaceted candidates.

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