Learn the lingo - business jargon explained: U-W

We have collated some of the best (or worst) buzzwords that we will be publishing in a handy A-Z guide - this week, we look at U-W terms.


Opposite of 'downside', upside is the positive aspect of a scenario. 

Example: 'The upside of having this meeting is that we all get a chance to familiarise ourselves with the project'. 


Updating your current skills to improve your capabilities is often described as an 'upskill' 

Example: 'I've booked you on a training course so you can upskill in this area' 


The term 'viral' has almost gone 'viral' itself: it is when a piece of information is widely shared on the internet and it seems to have become an important part of promotion. Whether or not something has gone viral can really help to sell an idea or product because it already has an audience. 

Example: 'Let's discuss ways we can encourage our new video content to go viral' 


Someone who has a strong vision of something before it has been achieved. 

Example: Mike was a true visionary, he was always ahead of the times. 


Not in common usage and cliched, 'wheelhouse' is if something is in your wheelhouse, it is within your area of expertise.  

Example: Give the US markets presentation to Steve to do – it's right in his 'wheelhouse' 


Something is usually described as a 'win-win' situation when it benefits both parties involved or if the positive outcomes are two-fold. 

Example: This sponsored event is a win-win for us. 

Water under the bridge 

When someone has moved on from a particular situation or put an issue behind them, it is often referred to as water under the bridge.  

Example: 'Don't worry about the mix-up, it's water under the bridge'

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